10 New Years Resolutions for Guesthouses and Hotels
I will get someone in my organisation trained how to add
content to the website.
Come on its 2021! Stop your dependence on your web designer.
Get someone in the property to learn how to at least add news and events from
the region. If your website supplier doesnt offer a Content Management System
then change website supplier.
I will find at least 5 locations to advertise my website
address inside the property.
Its astonishing how little accommodation providers will
promote their own website within their property. Add the website address on the
Menus, Guest Signs in Forms, Invoices, display it in the bedrooms, lifts and
I will adjust my prices more regularly and use a clear
strategy/guideline for pricing.
City Centre Hotels tend to be better at this but how often
are you adjusting your rates? Who is responsible to do it? If you want to
delegate the responsibility then you need to offer guidelines ie 3€/£ less than
the 'Cedar Gardens Hotel' down the road etc.
I will check my monthly analytics report to at least see if
my website traffic is going up or down.
A bog standard/simple metric to follow is how many website
visitors you are getting in a month to your website. Do you know? Is it going
up or down? What are you going to do about it?
I will do at least 6 Facebook Promotions this year.
Forget all that talk about FaceBook being a 'social media'
channel that only the Voodoo trained younger generation can operate. Think of
it as the worlds greatest database and start doing some paid marketing.
I will learn to use an E Mail Program ie Mailchimp and start
communicating with my customers.
Its time you were communicating with your customers by e
mail on a frequent basis. Put in place a method to gather a database and get
someone communicating with them.
I will start using Google Adwords and use it for at least 6
promotions this year.
One of the main marketing tools for accommodation providers.
it used to be seen as sorcery now most people at least understand the basics.
So create an account and plan at least 6 promotions this year. ie Mothers
Day/Fathers Day/Halloween/Christmas Vouchers etc etc
I will ensure that i am offering best value direct through
my own website.
You think you are? I bet you are not. We have seen how this
works, the OTA's ring you on a busy day and you agree to a new fangled rateplan
which effectively makes the OTA rates cheaper than your own website. What else
could you do to offer best value through your own website? Free Room
Upgrades/Free Wifi/Free Parking/Free Breakfast/Free Late checkout.
I will look closely at what 'extras' i can sell to boost my
Well the airlines have this better sorted than hotels. What
else can you offer to increase your revenue? Welcome Packs/Late Checkout/Room
Upgrades etc etc
I wont let anyone work in my property unless they have been
trained on the GuestDiary University.
Just for GuestDiary Customers, dont let anyone in your
property near a computer unless they have done this training. Its free so why
wouldnt you use it?